About Laqueeta Humes
I turn complexity into clarity. Then I build the systems that make growth possible.
I am a lifecycle marketing, CRM, growth operations, and AI enablement strategist with more than 11 years of experience transforming fragmented customer journeys, disconnected technology, manual processes, and underperforming campaigns into connected, measurable growth systems.
My work sits at the intersection of customer psychology, marketing strategy, technical architecture, revenue operations, data intelligence, and human behavior.
I do more than identify what should happen next. I design the structure, build the workflows, align the teams, strengthen the customer experience, and create the measurement systems that allow organizations to execute with greater clarity, consistency, and confidence.
Lifecycle Marketing · CRM Transformation · Growth Operations · Revenue Enablement · AI-Powered Systems
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Technical enough to build it. Human enough to make it work.
The strongest growth systems are not built around technology alone. They are built around the people using them, the customers moving through them, and the business outcomes they are expected to create. That belief shapes every customer journey, CRM structure, automation, campaign, workflow, and operating model I design.
The Story Behind the Strategy
My career began with understanding what moves people.
Human insight. Technical architecture. Operational discipline.
My professional foundation began with the study of people. Through a master’s degree in Counseling Psychology and a bachelor’s degree in Social Psychology, I developed a deep understanding of behavior, communication, trust, motivation, decision-making, and the emotional factors that influence action.
That human-centered foundation became a defining advantage as my career expanded into digital marketing, healthcare enrollment, lifecycle strategy, CRM architecture, marketing automation, revenue operations, and AI-enabled systems.
I learned how to translate human behavior into customer journeys, business objectives into operational processes, and disconnected technology into infrastructure that teams can understand, adopt, and trust.
Across healthcare, benefits administration, digital services, education, real estate, manufacturing, and regulated customer environments, I have consistently been drawn to opportunities where the potential was clear, but the systems supporting it were not.
I recognize where customers are losing momentum, where teams are carrying unnecessary administrative work, where data is breaking down, and where technology is creating complexity instead of removing it.
That is where I do my best work. I create the structure that turns possibility into performance.
More Than Marketing
I build connected growth infrastructure.
My work brings together disciplines that are often managed separately but perform best when designed as one connected, measurable operating system.
Lifecycle Strategy
Acquisition, nurture, onboarding, activation, adoption, retention, renewal, expansion, reactivation, and win-back programs designed around customer behavior and measurable business outcomes.
CRM Transformation
CRM architecture, cleanup, governance, lifecycle stages, lead scoring, routing logic, data validation, workflow automation, and reporting systems teams can trust.
Growth Operations
Connected processes, shared definitions, operating rhythms, team alignment, performance visibility, and disciplined execution across the customer journey.
AI Enablement
AI-supported communication, workflow automation, meeting intelligence, prompt libraries, documentation, and team enablement that reduce repetitive work.
Revenue Enablement
Qualification frameworks, scripts, routing processes, BDR workflows, objection handling, campaign systems, and infrastructure that turns opportunity into revenue.
Data Intelligence
Attribution, behavioral signals, dashboards, audience reconciliation, quality assurance, governance, and feedback loops that turn activity into meaningful insight.
Selected Impact
The systems should speak through the results.
My work is measured through stronger conversion, improved customer experiences, cleaner data, reduced administrative burden, greater team capacity, and clearer revenue visibility.
$1.7M
Attributed revenue generated through lifecycle optimization and CRM automation.
353
Qualified healthcare consultations generated in six months through automated qualification, routing, and nurture.
400%
Increase in outbound volume through BDR enablement and AI-supported workflow transformation.
70%
Reduction in administrative workload through automation and the elimination of spreadsheet-based processes.
100%
Data fidelity achieved through intake validation, CRM governance, and workflow controls.
8%
Increase in sales volume through redesigned lifecycle journeys and omnichannel engagement.
728 Enrollment Opportunities Supported · Approximately $4.54M in Annual Recurring Revenue Influenced
My Operating Philosophy
Clarity before complexity. Structure before scale. People before platforms.
Start With the Real Problem
Technology cannot repair an unclear strategy, a broken process, or a customer journey that has not been fully understood.
Design for Adoption
A technically impressive system has little value when employees cannot understand, maintain, or use it confidently.
Build in Governance
Ownership, data standards, approvals, naming conventions, quality assurance, documentation, and reporting belong inside the architecture.
Measure What Matters
Performance should connect to conversion, revenue, retention, efficiency, customer experience, and operational visibility.
Strategy, Technology and Execution
I understand the vision and the infrastructure required to deliver it.
My background combines human behavior, lifecycle strategy, campaign execution, technical implementation, CRM architecture, revenue enablement, analytics, data governance, and operational leadership.
Core Expertise
Lifecycle Marketing · CRM Architecture · Marketing Automation · Growth Operations · Revenue Operations · Customer Journey Design · AI Enablement · Data Governance · Campaign Operations · Healthcare Enrollment · BDR Enablement · Omnichannel Strategy · Retention · Analytics · Customer Experience
CRM and Lifecycle Platforms
HubSpot · Salesforce · Salesforce Health Cloud · ActiveCampaign · Iterable · GoHighLevel · Bitrix24 · Verse.io · SalesMessage · Zapier · Cognito Forms
Data, Campaign and Creative Systems
GA4 · Looker Studio · Power BI · Google Tag Manager · SQL · Google Ads · Meta Ads · LinkedIn Campaign Manager · SEMrush · Canva · Figma · Stripo · WordPress · Squarespace
Education and Credentials
Master’s in Counseling Psychology · Bachelor’s in Social Psychology · HIPAA Training · Iterable Journeys, Segmentation, Analytics and Reporting · Advanced Omnichannel Strategy
Beyond the Systems
Excellence should be both visible and felt.
I am a woman of faith, a mother, a builder, and someone who understands what it means to continue moving forward through seasons that require strength, reinvention, responsibility, and courage.
Those experiences shape the way I lead. I value preparation, accountability, honesty, precision, and treating people with dignity. I believe strong leadership creates clarity instead of confusion.
I believe systems should give people greater confidence, not make their work more difficult. I also believe the way something is built matters just as much as the result it produces.
I bring that standard into every strategy, customer journey, workflow, campaign, partnership, and operating system I create.
Built through resilience. Grounded in faith. Led with clarity.
Explore the Work
Strategy creates direction. Strong systems create momentum.
Explore the campaigns, customer journeys, CRM transformations, automation frameworks, operating systems, and growth programs behind the work.