The work behind measurable growth.
More than 11 years of experience connecting customer psychology, lifecycle strategy, CRM architecture, automation, AI-enabled operations, revenue enablement, compliance, and executive reporting into systems that move.
The leader who connects the customer journey to the operating system behind growth.
I translate complex business goals into governed workflows, customer journeys, team-ready systems, cleaner data, and executive visibility.
Faster execution
Turns unclear goals into governed workflows, campaign systems, and measurable operating rhythms.
Cleaner data
Builds validation, routing, lifecycle governance, and reporting teams and leaders can trust.
Stronger conversion
Connects segmentation, behavioral triggers, nurture, sales enablement, and customer education.
More team capacity
Uses automation and AI to remove repetitive work while preserving relevance and human judgment.
The outcomes that define the work.
How the value is built.
The operating layer moves from a clean data foundation to intelligent journeys, team enablement, compliance, and measurable optimization.
Lifecycle Qualification Engine
Automated qualification, persona segmentation, routing, nurture, and appointment workflows that move high-intent prospects toward the right next step.
AI-Enabled BDR Operating System
Structured outreach, empathy models, lead prioritization, workload offloading, and repeatable workflows that expand capacity without losing the human experience.
Self-Healing CRM Infrastructure
Automated routing, validation, lifecycle governance, and cross-platform synchronization that replaced manual spreadsheet-dependent processes.
Partner & Affiliate Growth Engine
Dynamic branding, affiliate data lookup, white-label communications, partner routing, and lifecycle automation supporting scalable partner ecosystems.
Experience built across industries, systems, and customer journeys.
Healthcare, manufacturing, consumer services, real estate, digital services, and regulated customer journeys all required the same leadership discipline: connect strategy, infrastructure, execution, and measurement.
Senior CRM & Lifecycle Marketing Manager
- Architected CRM, lifecycle, marketing operations, and revenue workflows supporting healthcare enrollment, brokers, members, retention, and partner ecosystems.
- Built connected workflows across HubSpot, ActiveCampaign, Zapier, and SalesMessage while eliminating manual routing and improving funnel velocity.
- Developed six-tier persona logic, compliance controls, affiliate branding, executive dashboards, AI-supported BDR workflows, and automated quality assurance.
CRM & Marketing Operations Manager
- Led CRM, email, paid media, local marketing, social, reporting, and campaign operations.
- Built dashboards translating channel and audience performance into action.
- Delivered 99% email delivery, 43% open rates, and 41% click-through performance.
Lifecycle Marketing Manager
- Generated attributed revenue through lifecycle optimization, CRM automation, targeted communications, and Inside Sales alignment.
- Managed email, SMS, IVR, and sales-stage communications across acquisition, engagement, and conversion.
- Led the launch and migration of a new SMS channel while integrating testing and cross-channel nurture.
CRM & Marketing Operations Manager
- Directed digital marketing in alignment with executive revenue goals.
- Delivered email benchmarks including 30% open rates, 10% CTR, and 3.5% conversion.
- Connected acquisition strategy, lifecycle engagement, performance reporting, and customer retention.
LaunchPad Home Group
20% engagement lift through strategic nurture, newsletter operations, SEO, and compliant paid media.
Ensemble Collective
20% conversion lift, 15% loyalty lift, and stronger pipeline through segmentation, PPC, and analytics.
411 Locals
20% organic traffic growth, 15% funnel conversion lift, and 25% CAC reduction.
Healthcare, Education & Real Estate
Additional leadership across Family Hospital Systems, Blackboard Student Services, D.R. Horton, ResCare Community Living, and Heritage Move Out Cleaners.
Platforms are tools. The architecture is the advantage.
HubSpot · Salesforce · ActiveCampaign · Iterable · GoHighLevel · Zapier · SalesMessage
GA4 · Looker Studio · Power BI · SQL · Google Ads · Meta Ads · LinkedIn Campaign Manager
WordPress · Squarespace · Figma · Canva · Stripo · Jira · Asana · Confluence · Trello
ChatGPT · Claude · Gemini · AI-assisted workflow design · operational offloading · decision support
Human insight, technical fluency, and continuous learning.
Psychology informs the customer journey. Certification and technical practice strengthen the infrastructure behind it.
Counseling Psychology
South University coursework covering evaluation, research interpretation, ethical practice, and human behavior.
Social Psychology
South University coursework in social influence, attitudes, group dynamics, perception, and decision-making.
Iterable Journeys, Segmentation & Analytics
Journey design, segmentation, list architecture, reporting, and analytics credentials completed in 2026.
Google Advanced Omnichannel Strategy
Advanced omnichannel strategy credential with supporting expertise in Google Ads and analytics.
The rare leader who can see the customer journey and engineer the system behind it.
She sees.
The gaps between customer intent, fragmented technology, unclear ownership, and stalled progression.
She builds.
Connected CRM and lifecycle architecture, intelligent workflows, governance, reporting, and team-ready operating systems.
She delivers.
Cleaner data, stronger conversion, expanded capacity, leadership visibility, and a better customer experience.
Let’s build the operating system your growth deserves.
Connect with me to explore lifecycle strategy, CRM transformation, AI-enabled operations, revenue enablement, and scalable growth infrastructure.