Executive Growth Scorecard™

What leadership should see at a glance.

An anonymized evidence dashboard built from Laqueeta Humes’ implemented work across CRM transformation, lifecycle revenue, automation, acquisition, governance, and executive reporting.

Growth value represented $6.24M+ Attributed and annualized value across selected implemented work
Qualified movement 353 Qualified appointments generated in six months
Operational leverage 164 Hours of monthly capacity reclaimed
Data confidence 100% Data fidelity through governed workflows
Enrollment scale 13,266 Plan enrollments supported across implemented systems
Executive signal map

Six dimensions of growth health.

This is the measurement layer behind the framework: not just what happened, but whether the system is healthy enough to repeat, govern, and scale.

Revenue PerformanceProven
Customer Journey HealthOrchestrated
CRM & Data IntegrityGoverned
Automation EfficiencyScaled
Marketing & Sales AlignmentConnected
Executive VisibilityDecision-ready
Fragmented
Functional but fragile
Structured
Connected
Intelligent & adaptive
Revenue & growth

Business value, not activity volume.

$6.24M+ Selected combined value represented
$4.54M
$1.7M
Operational leverage

Capacity created through architecture.

70%
Administrative workload reduced
Outbound volume lift
164
Hours reclaimed monthly
CRM health & governance

Risk discovered before scale amplified it.

The scorecard must expose the structural debt behind performance: data quality, deliverability, field architecture, workflow purpose, and reporting trust.

1,928CRM property issues addressed
7,172Bounced or unsubscribed risks identified
183Workflows reviewed
106Unused workflows identified
330Incomplete records surfaced
202Bad email records identified
Scale of impact

Built for volume, variation, and accountability.

7,048Unique members supported
728Unique enrollment opportunities supported
8%Sales volume increase through journey redesign
6Executive scorecard dimensions
Acquisition efficiency

Growth improved while cost moved down.

Implemented digital performance
20%Organic traffic improvement
15%Funnel conversion increase
25%Customer acquisition cost reduction

All figures shown are selected, anonymized outcomes from implemented work. Organization names, customer information, internal identifiers, proprietary URLs, partner details, and confidential operating data have been intentionally removed.